Pictured left to right, Ben Hobbins, president and CEO of Lake Resources Group; Nick Newman, master's student in mechanical engineering; Tim Osswald, K. K. and Cindy Wang Professor of Mechanical Engineering and co-director of the Polymer Engineering Center; and Phil Kim, assistant professor of management and human resources, stand around an injection mold machine in the Polymer Engineering Center at the University of Wisconsin-Madison on Feb. 4, 2008. Working with UW-Madison engineering and business school faculty and students, Hobbins has perfected Iron Clad, a fiber-reinforced fishing lure that may prevent millions of pounds of toxic plastics from polluting waters nationwide. Image credit: Jeff Miller Photo Date: February 2008

Tim Osswald displays a mold and prototype of Iron Clad, a fiber-reinforced fishing lure, while standing in the Polymer Engineering Center at the University of Wisconsin-Madison on Feb. 4, 2008. Osswald, K. K. and Cindy Wang Professor of Mechanical Engineering and co-director of the Polymer Engineering Center, and other engineering and business school faculty and students worked with Wisconsin entrepreneur Ben Hobbins, president and CEO of Lake Resources Group, to develop the product. Image credit: Jeff Miller Photo Date: February 2008

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