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The New Logo
How to portray the new Chazen Museum of Art? The Chazen found the answer in three simple shapes inspired by the letterforms in its name: A circle for the "C," a square for the "M," and a triangle for the "A." This look has power in simplicity, a look that can be recognized instantly from any distance as representing the museum. The classic typography of the logotoype (a typeface called "Madison") balances the modern impression of the symbol forms. The color of a subdued earthtone imparts a timeless, understated sophistication to the identity.

The Chazens
Jerome A. and Simona Chazen at home with their art.
Image credit: courtesy Chazen Museum of Art
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